Visual Lease, LLC

  • Director, Marketing - SaaS

    Job Locations US-NJ-Woodbridge
    Job ID
    2018-1162
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    Visual Lease is looking for an experienced Marketing Leader responsible for developing and executing against the go-to-market plans on a global basis. The individual will own, create, execute and measure integrated marketing campaigns to generate new leads, support direct & channel sales efforts, help close sales, and grow revenue.

     

    The individual is expected to be an experienced, creative, and technical marketer with a proven track record of implementing and executing marketing and demand generation programs at B2B SaaS companies with demonstrable impact on sales and revenue growth.

    What You Will Do

    • Lead Demand Generation Programs. Lead the development, execution and optimization of multi-channel – inbound and outbound - demand generation programs. Partner with the sales team to convert sales-ready qualified leads
    • Market planning and strategy. Work with sales and product team to develop market analyses, segmentation and strategies
    • Product Marketing. Work with the product team to develop product marketing positioning and content. Support sales team with product marketing support
    • Drive Content strategy and Website marketing. Recommend and drive content strategies - including white papers, case studies, use case write-ups, customer success stories, webinars, website content, product videos, and product data sheets
    • Support reseller and partner marketing. Collaborate marketing strategies and content with reseller, clients and external consultant resources
    • Lead all SEM efforts including SEO and PPC. Plan and deploy SEM programs to achieve growth targets including campaign ad development, landing page optimization testing and analyses
    • Develop KPIs and dashboards for daily/weekly/monthly monitoring on progress relative to ROI, revenue attribution and campaign investments.

    What You Will Need

    • Bachelor’s degree in Marketing, Business, Communications, Accounting, or a similar discipline. 
    • Proven experience designing and executing effective Enterprise and B2B software marketing programs
    • Experience with inbound and outbound marketing – both online and offline- programs including account-based marketing programs
    • Detailed knowledge and hands-on experience using Salesforce & other demand generation tools
    • Proficiency and expertise with marketing automation tools
    • Excellent people and management skills – will eventually be tasked to build and lead a significant team as Visual Lease powers through the explosive-growth stage.

    Competencies

    We work hard, so we take care of each other and try to enjoy ourselves along the way:
     
    • We hire smart people.
    • We encourage our team to raise their hand when they see opportunity to change our existing processes
    • We value culture and believe our business thrives in the diversity of our teams.
    • We offer company paid medical benefits that are designed to support our employees. 
    • We offer competitive salaries and a generous 401(k) employee matching program.
    • We are a startup with a proven business model that's growing fast- really fast!
    • We have Casual dress code (jeans are welcome).
    • We have an amazing PTO Policy that allows you to rejuvenate throughout the year and take care of yourself and your family. 
    • We are passionate about our clients and live/breathe the client experience.
    • We encourage creativity and embrace change.
    • We believe in autonomy & taking initiative.
    • We collaborate with our leadership team on a daily basis to ensure vision alignment and transparency as an organization.
     
     
    We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

     

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