Visual Lease, LLC

  • Director, Marketing - SaaS

    Job ID
    2018-1162
    Category
    Sales
    Type
    Regular Full-Time
  • Overview

    Visual Lease is looking for an experienced Marketing Leader responsible for developing and executing against the go-to-market plans on a global basis. The individual will own, create, execute and measure integrated marketing campaigns to generate new leads, support direct & channel sales efforts, help close sales, and grow revenue.

     

    The individual is expected to be an experienced, creative, and technical marketer with a proven track record of implementing and executing marketing and demand generation programs at B2B SaaS companies with demonstrable impact on sales and revenue growth.

    What You Will Do

    • Lead Demand Generation Programs. Lead the development, execution and optimization of multi-channel – inbound and outbound - demand generation programs. Partner with the sales team to convert sales-ready qualified leads
    • Market planning and strategy. Work with sales and product team to develop market analyses, segmentation and strategies
    • Product Marketing. Work with the product team to develop product marketing positioning and content. Support sales team with product marketing support
    • Drive Content strategy and Website marketing. Recommend and drive content strategies - including white papers, case studies, use case write-ups, customer success stories, webinars, website content, product videos, and product data sheets
    • Support reseller and partner marketing. Collaborate marketing strategies and content with reseller, clients and external consultant resources
    • Lead all SEM efforts including SEO and PPC. Plan and deploy SEM programs to achieve growth targets including campaign ad development, landing page optimization testing and analyses
    • Develop KPIs and dashboards for daily/weekly/monthly monitoring on progress relative to ROI, revenue attribution and campaign investments.

    What You Will Need

    • Bachelor’s degree in Marketing, Business, Communications, Accounting, or a similar discipline. 
    • Proven experience designing and executing effective Enterprise and B2B software marketing programs
    • Experience with inbound and outbound marketing – both online and offline- programs including account-based marketing programs
    • Detailed knowledge and hands-on experience using Salesforce & other demand generation tools
    • Proficiency and expertise with marketing automation tools
    • Excellent people and management skills – will eventually be tasked to build and lead a significant team as Visual Lease powers through the explosive-growth stage.

    Competencies

    • Strong organizational skills and attention to detail
    • Exceptional time management skills
    • Positive outlook, patience, and strong relationship-building skills
    • Conduct yourself with business integrity
    • Strong sense of urgency
    • Take ownership
    • Embrace humility and teamwork
    • Ability to connect and influence others
    • Self-motivated with a demonstrated ability to take initiative
    • Adaptability to change

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